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Academic Experinece

0

Industrial Experience

1

Research Experience

Recent Publications

Publications & Conferences
1) Zaman, S., Haq, H., Ashfaq, U., & Mushtaq, D. (2025). The Power of Emotion: How Nostalgia and Trust Drive Brand Engagement Through Emotional Involvement. Social Science Review Archives, 3(1), 2359-2378.
2) Liaquat, M., Ahmad, G., & Zaman,S. (2024). ORGANIZATIONAL POLITICS AND CULTURE AS DETERMINANTS OF WORKPLACE COUNTERPRODUCTIVE BEHAVIORS: A MODERATION STUDY OF MANAGEMENT CONTROL SYSTEM. _International Journal of Contemporary Issues in Social Sciences, 3(2), 972–988.