Recent Publications
Publications & Conferences |
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1) Sahoo, H. R., Munir, S., Mushtaq, D., & Arshad, S. (2025). From Clicks to Connections: Exploring the Role of Social Media and e-WOM in Shaping Brand Engagement through Total Customer Experience in South Punjab. Review of Applied Management and Social Sciences, 8(1), 309-327. DOI: https://doi.org/10.47067/ramss.v8i1.460 |