4

Academic Experinece

1

Industrial Experience

3

Research Experience

Recent Publications

Publications & Conferences
1) Zaman, S., Haq, H., Ashfaq, U., & Mushtaq, D. (2025). The Power of Emotion: How Nostalgia and Trust Drive Brand Engagement Through Emotional Involvement. Social Science Review Archives, 3(1), 2359-2378.
2. Raza, A., Abbas, J., Arshad, R., & Mushtaq, D. (2025). EXAMINING THE ROLE OF MEANINGFUL WORK IN REDUCING WITHDRAWAL INTENTIONS AMONG HEALTHCARE WORKERS: A STUDY ON DECENT WORK AND WORK VOLITION. Contemporary Journal of Social Science Review, 3(1), 1290-1308. DOI: https://contemporaryjournal.com/index.php/14/article/view/448
3. Sahoo, H. R., Munir, S., Mushtaq, D., & Arshad, S. (2025). From Clicks to Connections: Exploring the Role of Social Media and e-WOM in Shaping Brand Engagement through Total Customer Experience in South Punjab. Review of Applied Management and Social Sciences, 8(1), 309-327.DOI: https://doi.org/10.47067/ramss.v8i1.460
4. Chughtai, H. A., Mushtaq, A., Mushtaq, D., & Zahra, A. (2024). From Perception to Loyalty: The Mediating Role of Brand Awareness in Consumer Behavior. Journal of Climate and Community Development, 3(2), 186-206. DOI: https://joccd.com/index.php/joccd/article/view/52
5. Mushtaq, D., Mushtaq, A., Mushtaq, N., Taga, A. S., & Channa, H. (2023). "Effect of Offensive Supervision on Worker's Silence: A Case Study of Health Department Of Multan District." Journal of Namibian Studies, 35(S1), 1864-1879. DOI: https://doi.org/10.59670/jns.v35i.3883
6. Sattar, S., Mushtaq, D., & Mushtaq, A. (2019). Impact of Punitive Supervision on Employee Performance: Employees Exhaustion as a Mediating Role in The Hospitality Sector of Pakistan. Global Anthropological Studies Review, II(I), 1-10. https://doi.org/10.31703/gasr.2019(II-I).01