Bachelor of Business Adminstration (BBA) has been intended to give a broad knowledge of managerial skills, communication skills and business decision-making capability to upcoming generation of the country.
Strategic human resource management refers to the well- rounded approach to business and human capital management that HR leaders use to ensure their organizations become successful and competitive.


The course structure basically focuses on detailed study of business administration. It involves detailed study of different aspects of the business and managing its operations. It endows students with the latest business knowledge to meet the ever changing requirements of the firms.

Aims and Objectives

The course aims at explaining the business environment in which the public and private sectors operate mainly. It helps students to develop decision making ability in real time business situations. It also focuses on developing operational and analytical abilities in real time business situations. It also focuses on developing operational and analytical skills in students to tackle business problems in different sectors. The students are required to choose a specialization of their interest, which further facilitate them to develop their management skills in a particular sector. The internship in 6th semester inculcate real time business situations and firms exposure in students.

Job Opportunities/Future Prospects

Completion of four year BBA will allow students to start their career options as industrial Production Manager, Production Manager, Operations Manager, Purchasing Manager, Public Relation Officer, Quality Assurance Control Manager, Facility Manager, Organizational Consultant, Supply Chain Manager.

This graduate programme also enables the student to continue their higher education following postgraduate studies in MBA, M.Com and C.A.

Admission Eligibility

An individual holding a Higher Secondary School Certificate from a Pakistani Board or an equivalent certificate from any other Pakistani/Foreign recognized institution is eligilble for admission to Bachelor of Business Administration (BBA) Programme of study.



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